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M2 Events Group levels up corporate events with Brompton Technology

M2 Events Group is one of the leading live event production services companies in the U.S., with specialized divisions including Directions AV for corporate clients, Music Matters Productions for concerts and live entertainment, and Big Picture for creative video execution. With locations in Atlanta, Chicago, San Francisco, and Salt Lake City, M2 has used Brompton LED processors as a key part of its inventory since 2020.

“Corporate clients each have very specific brand colors, and we need to deliver exactly that”, says Nauman Lalani, VP of Business Development, M2 Events Group. “Using Brompton has been a very informed choice for our corporate events.”

Earlier this year, M2 Events Group took on one of its most ambitious projects yet, for the National Apartment Association’s annual conference, Apartmentalize, held in June 2024 at the Pennsylvania Convention Center in Philadelphia. As the largest event serving the apartment housing industry, over 12,000 professionals from around the country attend to learn from the industry’s innovators. M2 was awarded the project, winning out with a pitch that involved switching the event from projectors to LED.

“Our producers come from the video world, so we know how to bring that ‘wow’ factor, and we know how to get the biggest possible screen into a space and make it look as good as possible thanks to tech from partners like Brompton and ROE”, explains Lalani.

The Apartmentalize setup included seven screens going across the convention hall, totaling around 270 feet wide by 19 feet high. M2 used a new cache of ROE Graphite 2.6 (4 in 1) LED panels for the first time at the event, all powered by ten Brompton 4K Tessera SX40 LED processors. The overall resolution measured 30,528 pixels wide by 2,304 pixels high. The screen was running across all three days of the conference, plus a day and a half of rehearsal.

It was the client’s first time using LED. “The picture quality you get with LED compared to projectors is just way better, and setting up the pixel map only takes a few minutes with LED, it’s so much faster and easier”, states Lalani. Apartmentalize was one of the bigger LED setups M2 has executed to date and is in line with a growing demand for scale from clients. Whereas previously a typical corporate project might have a screen around 150 feet wide and use around six SX40 processors, today clients want to go bigger and bolder, with screens ranging from 200 to 300 feet across.

“This size is definitely becoming more of a standard for us”, shares Lalani. “LED panels are heavy, and indoors you’re restricted by the building’s engineering and the weight it can handle on a floor or from a ceiling truss. But if we can safely add more LED panels and more processors, it makes a big impact on the final look. We worked with all the panel manufacturers to spec their lightest offerings, ultimately deciding to go with ROE.”

As M2 Events Group had to scale up on this project, Lalani and his team found Brompton’s Stacking feature to be particularly useful. Introduced with the Tessera 3.4 software update, Stacking enables engineers to control multiple processors as one. “Now we can manage everything from just one Tessera remote connection”, says Lalani, adding: “We can’t wait to get to play with the new SQ200 processors soon.”

(Photos: Brompton Technology/M2 Events Group)

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