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Cadac Consoles signs US distributor for new CM-Series at ISE

Cadac Console’s return to ISE and the unveiling of a new product portfolio, in the form of its CM-Series integrated audio mix and network system, served as a catalyst for the foundation of a dedicated CM-Series distributor network. The signing of a US distribution agreement with Italian Speakers Imports Inc (ISI) was followed by conversations with 26 distributor organisations from around the world.

Coming out of the show, advanced negotiations were underway with four highly prospective partners for territories in Europe and Asia, with preliminary discussions to be followed up with several others. “Securing serious interest in distribution for our new product offering was the primary objective of launching at ISE, as the show provided a unique opportunity to reach a wide breadth of potential partners”, says James Godbehear, Director of Marketing and Business Operations.

“Obviously there was some degree of apprehension in turning up at ISE with an entirely new product portfolio, after an extended period of absence from the market”, he continues. “But the immediate and sustained positive reaction the CM-J50 console inspired was beyond our most optimistic expectations.”

Pictured (left to right): Cadac Consoles’ James Godbehear, Director Marketing & Business Operations; Emily Watson, Head of R&D; Peter Hearl, Technical Director. (Photo: Cadac Consoles)

www.cadac-sound.com

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