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Sam’s Club deploys 100 Christie Inspire Series laser projectors in its stores across Mexico

Christie announces the large-scale deployment of its 1DLP Inspire Series laser projectors in 100 Sam’s Club stores - owned by Walmart - in Mexico. The installation is a key component of the Digital Unit for Better Activation in Club project, a plan to digitise the retailer’s advertising spaces through the implementation of various digital displays across its locations in the country. These digital platforms include LED devices such as totems, screens, posters, as well as a network of displays and projectors.

The project’s design and development were entrusted to the agency FGL Asociados. “With these new in-store digital displays, brands can communicate their messages across multiple channels”, says Francisco Gonzalez Legorreta from FGL Asociados. FGL selected Christie DWU760A-iS laser projectors, which provide 7,175 lumens and WUXGA resolution in a low-maintenance package. One hundred DWU760A-iS projectors have been deployed in an equal number of Sam’s Club stores at various locations across Mexico.

Convergint Mexico integrated the projectors, following a selection process in which Christie’s laser models emerged as the client’s preferred projection system. In each of the 100 Sam’s Club stores in Mexico, the Christie Inspire projector has been mounted on the ceiling, projecting ads and visual content onto the floor.

(Photo: Christie Digital Systems/Sam’s Club)

www.christiedigital.com

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