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Avid appoints ACT Entertainment as U.S. distributor for its live sound portfolio

ACT Entertainment, manufacturer and distributor of live performance equipment, has been selected as a U.S. distributor for the live sound portfolio from Avid, a provider of audio and video technology for media organizations and independent professionals.

“The partnership with Avid represents another major step forward in our strategic initiative to build the ACT Entertainment portfolio with class-leading solutions across all categories of entertainment technology”, says ACT CEO Ben Saltzman. “We have long admired Avid’s commitment to innovation, and we believe this collaboration marks a very exciting chapter for both Avid and ACT Entertainment.”

“This is a landmark moment for ACT Entertainment”, adds ACT Senior Vice President of Strategic Partnerships, James Oliver, who played a pivotal role in this agreement. “Our goal is to build the resources and support network needed to serve the live sound market at the highest level.”

Among the products that ACT will represent is Avid’s Venue S6L System. The teams recently met at ACT’s Cincinnati location to kick off the collaboration with console demonstrations and discussions surrounding streamlining distribution processes.

Pictured (left to right): James Oliver, Senior Vice President of Strategic Partnerships, ACT Entertainment; Joe Langholt, Product Specialist: Live Sound, ACT Entertainment; Chant Peck, Market Development Manager, Avid; Matt Lawrence, Director of Live Sound, Avid. (Photo: ACT Entertainment/Avid Technology, Inc.)

www.actentertainment.com

www.avid.com

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