Aktuelle News & Schlagzeilen

Stockholm-based consultancy collective Eidra uses Genelec Smart IP loudspeakers at new headquarters

Born in the Nordics and headquartered in Stockholm, Eidra is a consultancy collective that brings together a group of seventeen companies and over 1200 consultants, creatives and engineers. Following significant growth, the company required a new HQ that would better reflect its identity and create an inspiring environment for both employees and visitors.

Specialist corporate technology solutions specialists Ximple AB were contracted to design and deliver the AV solutions throughout the building, including a Genelec Smart IP loudspeaker solution for the common and social areas. “The goal was to develop technical solutions that enhance a modern and dynamic office with a focus on user-friendliness”, says Ximple co-founder Andreas Savela. “We were also mindful of delivering solutions that reflect the client’s brand and culture of forward-thinking and sustainability. It was for these reasons that we selected Genelec Smart IP loudspeakers for all the open-plan areas, lounges and main entrance.”

The audio needed to be zoned to suit different applications in different areas. For example, the entrance area isn’t playing the same kind of music as the bar, which is different again from the espresso bar or the training room lounge or the board room lounge. “Genelec was a natural choice for us, and in particular the PoE-powered Smart IP series”, says Savela. “The ability to deliver power, audio and control through a single network cable massively simplifies installation. Smart IP is also a perfect fit for Eidra’s sustainability goals with its environmentally friendly build process, long life span and significantly reduced power consumption.”

Ximple installed a total of 51 Genelec 4430 Smart IP loudspeakers across fifteen zones. Most of the speakers were finished in RAL 7047. The Ximple team used Genelec’s Smart IP Manager software to configure the system over the Dante network. The Smart IP Manager allows the configuration of an almost unlimited number of rooms, zones, loudspeakers and audio channels, and includes device discovery, room EQ, system organisation and status monitoring. Once each space has been defined and each loudspeaker optimised to that space, a public API command set allows Smart IP loudspeakers to be integrated with third-party control systems, which is what Ximple did for Eidra.

Ximple selected a Q-Sys control system with a user interface that can be controlled from an iPad or similar, and allows Eidra staff to manage level control and source selection across any zone. “A nice detail is that at the end of the working day, all the presets revert to their default settings”, notes Savela. “This means that when staff return in the morning, the music is playing at the correct volume regardless of how it was left the night before.”

(Photos: Peder Carlsson/Genelec)

www.genelec.com

© 1999 - 2025 Entertainment Technology Press Limited News Stories