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Live Nation Finland announces Veikkaus as naming rights partner for Helsinki Halli

Live Nation has announced a 10-year naming rights partnership with Veikkaus, Finland’s state-owned gaming operator, for Helsinki Halli. The venue will be renamed Veikkaus Arena. The partnership follows the announcement earlier this year that Live Nation signed a 20-year long-term lease to operate the venue.

Veikkaus Arena, which will reopen this September, has a capacity of up to 15,500 and has been a central hub for concerts, sports, and cultural events in Finland. Closed since 2020, with limited reopening in 2021, the venue’s absence has left a gap in the Finnish live market. When operational, the arena contributed over €100 million annually to Helsinki’s local economy.

“This partnership is a key milestone in bringing Veikkaus Arena back to the forefront of international live entertainment”, comments Therese Liljedahl, Live Nation SVP International Partnerships. Tom Lynch, Live Nation President of Venues EMEA, adds: “Veikkaus Arena is poised to attract top-tier international tours, further cementing the strength of Finland’s live music scene.”

Live Nation will also continue its collaboration with long-time venue partner Hartwall, focusing on food and beverage offerings.

(Photo: Live Nation)

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